Family Tree Produce has been servicing southern California since 1975 as a minority and family business. Owner Fidel Guzman began the company after immigrating from Mexico and had many years of experience in the food industry as a chef and restaurant owner. Family Tree Produce serves customers such as Disneyland and Costco by being a member of a nationwide buying group called ProAct that allows family businesses to compete with large corporations.

We have had success partnering with people who need fresh produce from a specialized produce company versus the broadliner that they currently use. We’ve helped people who are upset with late delivery times, frustrated with no same day second deliveries, or unsatisfied with constant bad quality. Does this sound like your experience? Please reach out to us to see if Family Tree Produce can solve your headaches and improve your operations and cost.